Facebook Metrics: Clicks, Shares and Comments

Facebook has a new set of metrics allowing users to monitor “shares” and “clicks”. The definition of a “click” is obvious, but a “share” is less so. To measure shares, Facebook take posts from one user’s feed and posts it into the “Sharer’s” feed for all of their friends to see.

According to the web gurus over at EdgeRank “Shares are very important in driving more exposure to your content. Sometimes asking your users to share a post can be enough to help the content spread further. More elaborate techniques will include creating “Sharable” content. Current popular objects that are being Shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc with their friends. Make the photo/video/etc something their friends would actually want to see.”

After trolling though the data, EdgeRank also found that Wednesdays had the best Shares ratios along with the highest Clicks ratios. They conclude that the “trend seems to suggest that more users are on Facebook midweek than on the weekend. Interestingly Friday did poorly in Clicks, perhaps suggesting not many users interact with content as actively than other days of the week.”

In a comparison of clicks per Like vs clicks per Comment (a user commenting on you post) EdgeRank found that a comment results in roughly 4 times the amount of clicks.

Conclusion: Post on Wednesdays and encourage your supporters to comment!