Leveraging 3 New Facebook Features
For better or worse, Facebook continues to “evolve.” In the last few weeks alone they have introduced three new features: improved Photos, the Ticker, and Top News. Copyblogger has offered up three easy ways that folks can take advantage of these latest Facebook features:
1. Upload those big, beautiful photos
The new photos are much larger.
When you upload an album you can create a mini-story that is eye-catching and provocative. Post more pictures on your Facebook Page and think about what story you can tell with the photos.
2. Keep track of The Ticker
The Ticker has probably been the most controversial of the changes Facebook introduced. Some people like it, others can’t stand it, and some have hidden it.
The way to get the most out of the Ticker is to encourage interaction. When you are getting more interaction throughout the day on your posts, other people can easily click on their friend’s Ticker update to see what their friend is commenting on or Liking
Your post can have a longer life if there is a continuing conversation. Any time someone comments, their friends have the potential to see the post and the thread of comments, then jump in and add to the conversation.
Post often (once or twice a day if possible) so you can pop into that Ticker more often.
Make sure you are sharing great, relevant content and ask questions related to that content in the update, just as AllFacebook.com did in the Ticker shown here.
3. Stay on top of the Top Stories
Top Stories aren’t actually completely new.
We used to have Top News and Most Recent on separate tabs. But now they are blended into one stream. Top Stories are what Facebook thinks you want to see, based on past interactions.
If you want to be a Top Story, make sure you are getting those comments and Likes.