The Rise of the “Right-Roots”?

For more than a decade, progressives and liberals have dominated online politics, but that’s beginning to change. A year after Obama’s campaign domination of online fund-raising, online organizing and social media, Ross Douthat of the NYT raises the possibility that the right may have begun to outflank the left online. According to Douthat:

• Republican politicians have taken over Twitter. Sarah Palin has 1.2 million followers on Facebook. And in liberal Massachusetts, Scott Brown, the Republican Senate candidate, has used Internet fund-raising to put the fear of God into the Bay State’s establishment. Last Monday, Brown raised $1.3 million from an online “money bomb,” and his campaign reportedly went on to raise a million dollars a day throughout the week. The race’s online landscape looks like last November’s in reverse: from YouTube views to Facebook fans to Twitter followers, Brown enjoys an Obama-esque edge over his Democratic rival, Martha Coakley.

• Brown’s race…demonstrated there’s no necessary connection between online organizing and liberal politics. The Web is just like every pre-Internet political arena: ideology matters less than the level of anger at the incumbent party, and the level of enthusiasm an insurgent candidate can generate.

• The attempts to turn the [Obama] campaign’s online community, weakly re-dubbed Organizing for America, into a permanent political force have flopped. In a recent post on the Web site Personal Democracy Forum, Micah Sifry captured the free-floating sense of anger with Obama’s governance: “The people who voted for him weren’t organized in any kind of new or powerful way, and the special interests … sat first at the table and wrote the menu. Myth met reality, and came up wanting.